Tagged: ROI

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Attribution : Optimisation

In this series of articles I’ve been talking about the 5 steps of digital marketing attribution. The last article went over Valuation as it applies to marketing channels, and this built on the articles...

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Marketing Valuation

In this series of articles Iā€™m talking about the 5 steps of digital marketing attribution. Classification, Pathing, Attribution, Valuation and Optimisation. In the last article I covered the mechanics of attribution modelling, building on...