Tagged: digital marketing

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Attribution : Optimisation

In this series of articles I’ve been talking about the 5 steps of digital marketing attribution. The last article went over Valuation as it applies to marketing channels, and this built on the articles...

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Marketing Valuation

In this series of articles I’m talking about the 5 steps of digital marketing attribution. Classification, Pathing, Attribution, Valuation and Optimisation. In the last article I covered the mechanics of attribution modelling, building on...

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Attribution Modelling

In this series of articles I’m talking about the 5 steps of digital marketing attribution. Classification, Pathing, Attribution, Valuation and Optimisation. In the last article I covered the details of pathing, and that built...

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Pathing

In this series of articles I’m talking about the 5 steps of digital marketing attribution. Classification, Pathing, Attribution, Valuation and Optimisation. In the last article I covered the details of classification so today I’m...

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Channel Classification

In this series of articles I’m aiming to talk about the 5 steps of marketing attribution. Classification, pathing, attribution, valuation and optimisation. Today, let’s go over classification in more detail. As you may recall...

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Digital Marketing Attribution

In this series of articles I’m going to discuss the basics of multichannel attribution and how you can go about understanding the contribution that your marketing brings to your digital conversions. This is an...