Tagged: classification

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Attribution Modelling

In this series of articles I’m talking about the 5 steps of digital marketing attribution. Classification, Pathing, Attribution, Valuation and Optimisation. In the last article I covered the details of pathing, and that built...

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Pathing

In this series of articles I’m talking about the 5 steps of digital marketing attribution. Classification, Pathing, Attribution, Valuation and Optimisation. In the last article I covered the details of classification so today I’m...

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Channel Classification

In this series of articles I’m aiming to talk about the 5 steps of marketing attribution. Classification, pathing, attribution, valuation and optimisation. Today, let’s go over classification in more detail. As you may recall...