Author: Dom Penfold

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Upgrading software = Good

If you work at a medium size firm in the IT department you’ve probably had an upgrade project which has ended up continually getting kicked to the bottom of the list. It’s a frustrating...

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RepeatFixed()

When modelling with distance estimation functions you sometimes require a limited amount of repetition of an object. It’s possible to code this up using branching functions, but when using a GPU to do raytracing...

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Blair is back

Blair’s back, but why? In a speech today Blair put out his case for why the UK should change it’s mind and decide to stay in the EU. I’m not entirely sure I can...

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Spending and Revenue – UK

Government debt and public borrowing It really should be an easy thing to understand public debt and public borrowing, but I have to admit that I’ve never really got my head around the difference...

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PR The German Way

In my last post I talked about PR within the UK and how the Houses of Parliament would change if we moved to a pure PR system. To briefly recap this is the way...

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Proportional Representation

I’m a bit of a geek when it comes to mathematics (you might have noticed if you’ve been here before), but today I wanted to look an an interesting and overlooked aspect of the...

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Attribution : Optimisation

In this series of articles I’ve been talking about the 5 steps of digital marketing attribution. The last article went over Valuation as it applies to marketing channels, and this built on the articles...

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Marketing Valuation

In this series of articles I’m talking about the 5 steps of digital marketing attribution. Classification, Pathing, Attribution, Valuation and Optimisation. In the last article I covered the mechanics of attribution modelling, building on...

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Attribution Modelling

In this series of articles I’m talking about the 5 steps of digital marketing attribution. Classification, Pathing, Attribution, Valuation and Optimisation. In the last article I covered the details of pathing, and that built...

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Pathing

In this series of articles I’m talking about the 5 steps of digital marketing attribution. Classification, Pathing, Attribution, Valuation and Optimisation. In the last article I covered the details of classification so today I’m...