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attributionmodelling 2

Attribution Modelling

In this series of articles I’m talking about the 5 steps of digital marketing attribution. Classification, Pathing, Attribution, Valuation and Optimisation. In the last article I covered the details of pathing, and that built...

pathing 0

Pathing

In this series of articles I’m talking about the 5 steps of digital marketing attribution. Classification, Pathing, Attribution, Valuation and Optimisation. In the last article I covered the details of classification so today I’m...

classification 0

Channel Classification

In this series of articles I’m aiming to talk about the 5 steps of marketing attribution. Classification, pathing, attribution, valuation and optimisation. Today, let’s go over classification in more detail. As you may recall...

Digital Marketing Attribution 0

Digital Marketing Attribution

In this series of articles I’m going to discuss the basics of multichannel attribution and how you can go about understanding the contribution that your marketing brings to your digital conversions. This is an...

hilarybenn 0

Why bombing Syria is the right thing to do

I didn’t support the war in Iraq for a number of reasons. First and foremost amongst them was the manipulation of the media around the WMD argument. There could never have been WMDs in...

Colourful Hybrid KIFS 0

Hybrid KIFS Fractals

In my previous articles I talked about the fundamental principles of Iterative Fractals, and the specific case of the Kaleidoscopic IFS fractal. Today we’ll extend the basic KIFS fractals beyond simple tetrahedral symmetry. Initially...

IFS fractal with colouring + pathtraced 8

Kaleidoscopic IFS fractals

In my last post I talked about how to convert the koch snowflake fractal into an iterative distance estimator. That can provide some interesting results for a simple 2d fractal, but now let’s ramp...

Raytraced image of the full koch snowflake 3

The Koch Distance Estimator

There are many types of inspring and beautiful fractals that you can explore once you’ve got a distance-estimate based raymarcher. We’re working up to a discussion of some really funky classes of fractal known...

More fun in a cornell box 0

Pathtracing 2

A long time ago i wrote an introductory article on the principles of path tracing along with some initial results which were fairly uninspiring. 500 samples per pixel for this… At the time I...

Low noise improvements in action 0

War on noise

The latest version of Wooscripter has just been released and there are some major improvements to the raytracer to support lower noise final renderings with far smoother early results. I’ve already covered a fair...