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Blair is back

Blair’s back, but why? In a speech today Blair put out his case for why the UK should change it’s mind and decide to stay in the EU. I’m not entirely sure I can...

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Spending and Revenue – UK

Government debt and public borrowing It really should be an easy thing to understand public debt and public borrowing, but I have to admit that I’ve never really got my head around the difference...

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PR The German Way

In my last post I talked about PR within the UK and how the Houses of Parliament would change if we moved to a pure PR system. To briefly recap this is the way...

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Proportional Representation

I’m a bit of a geek when it comes to mathematics (you might have noticed if you’ve been here before), but today I wanted to look an an interesting and overlooked aspect of the...

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Attribution : Optimisation

In this series of articles I’ve been talking about the 5 steps of digital marketing attribution. The last article went over Valuation as it applies to marketing channels, and this built on the articles...

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Marketing Valuation

In this series of articles I’m talking about the 5 steps of digital marketing attribution. Classification, Pathing, Attribution, Valuation and Optimisation. In the last article I covered the mechanics of attribution modelling, building on...

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Attribution Modelling

In this series of articles I’m talking about the 5 steps of digital marketing attribution. Classification, Pathing, Attribution, Valuation and Optimisation. In the last article I covered the details of pathing, and that built...

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Pathing

In this series of articles I’m talking about the 5 steps of digital marketing attribution. Classification, Pathing, Attribution, Valuation and Optimisation. In the last article I covered the details of classification so today I’m...

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Channel Classification

In this series of articles I’m aiming to talk about the 5 steps of marketing attribution. Classification, pathing, attribution, valuation and optimisation. Today, let’s go over classification in more detail. As you may recall...

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Digital Marketing Attribution

In this series of articles I’m going to discuss the basics of multichannel attribution and how you can go about understanding the contribution that your marketing brings to your digital conversions. This is an...